It is no secret that real estate is all about people. However, a common mistake agents make is they do not take their customer relationship management seriously enough meaning they do not store their clients, leads, and vendors’ information. The best and easiest way to do this is to buy a CRM. Think of buying a CRM as an investment in your future.
A CRM is an investment in your future because all those people you add to it are valuable. Each of those people is a lead themselves in the future or someone they know is a possible referral, so it is essential to keep all their contact information and touch base with them so you are top of mind.
Below are a few ways to stay in touch with your contact list.
- Send market updates each quarter so they can have a finger on the pulse of the market.
- Contact them on birthdays or anniversaries of their move-in.
- Reach out to ask if they need any connections to home service providers. Continuing to offer them value will make them want to do it in return.
- Send them a list of fun things to do in their market. Everyone is always looking for new experiences in their own backyard so help them find them!
If you do these things enough and continue to provide value, your investment in customer relationship management will pay off in a big way down the road. The best agents realize this and the majority of their business is repeat or referral. That could be you if you put the time into it!