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Social Media Tips
October 25, 2023

How to Leverage TikTok to Grow Your Real Estate Business

Listen up, REALTORS®. It's time to step out of your comfort zone and into the world of TikTok. You may be thinking "TikTok? That's just an app for kids to post dance videos, right?" Wrong. It's so much more than that.

TikTok is a powerful tool that can help you grow your business in ways you never thought possible. With over 1 billion active users, it's a platform you can't afford to ignore. Last fall, TikTok surpassed Google as the most-visited site on the web.

But how can you use it as a REALTOR®, you ask? Well, first of all, it's a great way to showcase your listings in a fun and creative way. Instead of just showing still photos, you can give your followers a virtual tour of the property, highlighting all its best features. And let's be real, who doesn't love a good "before and after" transformation video?

You can also use TikTok to give your followers a glimpse into your life as a REALTOR®. Show them what a typical day looks like, tell them a story about the craziest things you've seen as a REALTOR®, give them tips and tricks for buying or selling a house, and make sure to inject a little personality and humor into your videos. Trust me, nothing gets more engagement than a well-timed dad joke or a clever pun.

But perhaps the most powerful way to use TikTok as a REALTOR® is to build a community. Engage with your followers, answer their questions, and create a sense of connection. When people feel like they know you and trust you, they're more likely to do business with you.

So, don't be fooled by its reputation as just a platform for dance videos. TikTok is a powerful tool that can help you grow your business and reach new audiences. Give it a try and see the results for yourself.