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Industry Education
October 25, 2023

Take Every Real Estate Lead You Can

When I first became an agent my mentor would say, “When you’re picking berries, pick them all”... but what exactly does this mean? It means that no matter how small a berry is, it will still make a pie. 

Early on in your real estate agent career, you’re going to want to take every single lead or opportunity that comes your way. This relates to the berry saying because you never know what could come from a not very promising lead or a really small deal. It may not seem that great when you’re selling a cheap home that won’t make you that much money there’s two things you should think about which will help change your perspective.

  1. According to data from the U.S. Census Bureau, the average person in the United States moves residences more than 11 times in his or her lifetime. Maybe you won’t make much money on this first deal but if you provide amazing customer service and follow up after closing with the help from an automation tool like Symba then you could possibly sell this person 10 more homes. Look at the lifetime value of a client and not the one deal value.
  2. Think about everyone this person knows from example number one above. Maybe they don’t have the money to buy an expensive house right now but they might have family members or friends who do. Start thinking about the referrals clients can give you and not just the one deal. The only way clients pass your name out as a referral is if you took the time to show them you care and helped them make great decisions when buying their house.

If you pick every berry you can make a pie. If you take very lead that comes your way you’ll build a sustainable business that will keep you in the business as long as you want to be.